Forbes has reported that decades of research into the effectiveness of recruitment processes have shown one consistent result: our ability to predict success from a typical structured interview is roughly the same as filliping a coin. 

In this course, you will learn tried and tested formula that over almost ten years has a stunning 98.7% success rate of people still in the job 12 months later!

This course is suitable for leaders looking to increase their skill at hiring, to experienced recruiters as well as HR professionals looking for sharpen their skills in this area.

This course will give you powerful tools as well as templates to help take control of your hiring process.   These four modules will completely change the way that you recruit forever.

Counts towards your CPD points for the year

Average lesson length less than 19minutes

You'll have full and lifetime access to the program today

Online delivery allows you the flexibility you need to study from anywhere

Flexible delivery ensures you can return to all lectures at a time that suits you!

Year round support from the Path To Promotion team


You are a new leader and will be hiring staff

You are an experienced senior leader and understand the importance of getting this right

You are an experienced recruiter looking to sharpen your skills

You are an experienced HR professional looking to increase value in your organisation

Basically – anyone who EVER is be involved in hiring!


Step-by-Step Video Tutorials with Workbooks.

This is extremely detailed content taught by an Executive Recruiter with almost two decades of experience placing CEO and Board roles, as well as one of Australia’s leading voices on personal brand, publicity and amplifying impact.  

You have lifetime access and can watch 24/7  


As we previously learned – Forbes has reported that most recruitment processes are as reliable as flipping a coin.

In this Module you will learn:  

• Why it’s so hard to get it right, what the common pitfalls are and the mistakes that most hiring panels make.

How to avoid these mistakes and change your approach to recruitment entirely.

• The key difference between a good employee and a good candidate – and what this means for your hiring process.

In this module you will learn how define what success looks like in the role for the first 12 months. You will learn importance of getting the hiring panel to agree at the start of the process, and the best way to do that.

In this Module you will learn:  

• How to quickly and easily build a success profile which will form the basis of how you run your entire process, including making ad writing and interviewing that much easier.

• The template you can use to save time and energy and result in a better outcome.

• Understand how to become more objective through the recruitment process and be able to identify true potential talent rather than ticking boxes on experience.

In order to attract the best candidates, you need to write the best advertisements! In this module you will learn not only how to write great inclusionary ads, but also how to appeal to top talent.  

In this Module you will learn:  

• The best formula for an ad that will attract the candidates that you want.

• What to include to ensure that your ad is shared by top talent.

• The little-known strategies that take a few extra minutes but will mean a greater quality of candidate to choose from.

This is the process that is often the most flawed. Even the best leaders usually only have to hire a few times a year, so it’s not a skill that is developed regularly.

In this Module you will learn:  

• How to overcome your natural biases.

• How to structure an interview to truly identify who will not just be great in the role – but knock the lights out!

• The four-step interview process that will increase your chances of success.



From CEO to Board appointments, General Managers, Project Directors and every placement in between, Ineke McMahon is one of the country’s most recognised and established Executive Recruiters and Career Strategists with a career spanning two decades. Ineke’s experience ranges from working with globally recognised Fortune 500 companies, privately owned businesses, as well as State and Local Governments. Ineke’s personal network is the who’s who of Queensland’s business executives, including heads of government departments, Queensland’s most prosperous business people, Australia’s most successful property fund heads and senior executives across a range of industries. Ineke has also headed up large projects such as leading a team to recruit 13 Chairman and 60 Board members for Queensland Health’s hospital and health services. A renowned Keynote speaker, Ineke is often selected to keynote at major industry events including Property Council of Australia, National Association of Women in Construction and private organisational functions such as Lend Lease and CBRE.


Civil Engineer, serial entreprenuer, motivational speaker, and global educator.

Amber has been recognised with her appointment to the board of the inaugural Mercedes Benz Fashion Festival, was selected to discuss ‘Innovation in Fashion’ with the Australian Government’s Parliamentary Secretary for Trade.

Ambers appointments include the Fashion Editor for Australian Women’s Health and Fitness Magazine, the resident stylist for Australia’s largest media network, Southern Cross Austereo, and the resident fashion presenter on Foxtel’s Fashion TV.

Through her successful and innovative online E-learning platform, Amber now teaches the power of personal branding, presentation and publicity whilst captivating her 80,000 global audience with her magnetic personality.


After years of working in HR and Recruitment, I was delighted to uncover yet a few more tips and tricks to add to the tool kit! Ineke is a true subject matter expert in the field of recruitment, and from first hand experience I know she achieves excellent results. I therefore was especially delighted to learn of Ineke extending her knowledge to others through this course. The training delivery is engaging, with the content highly relevant and readily applicable to recruiting for just about any kind and level of role across most industries. It really hones in on proven methodology to secure top employees, rather than top candidates (yes, there is a difference!). The templates included within the training are a further bonus and excellent resources that can save significant time and effort. Certainly a worthwhile investment!


Human Resource Manager / Brisbane Housing Company Ltd


When does the course start and finish?

The course starts as soon as you enrol. Our courses are all completely self-paced – so you can complete them in your own time.

How long do I have access to the content?

You have access to the recordings and the materials for the lifetime of the program.

How much time will this take?

You can expect to commit between four and ten hours to this course, depending on how quickly you move through the material.  However, the work is self paced – so some people might get through the work a lot quicker. You have lifetime access, and can work on this 24-7, so it will work around you and your schedule.

How quickly will I see a return on my investment?

This is a really good question. This all depends on how well you implement the advice and learnings in this course. One promotion or one salary raise will see a significant increase in your earning capacity and at savings at retirement. 

What happens after the 8 weeks?

You have access to the content for the lifetime of the program. You'll be able to keep revisiting the training in the future and receive any updated content.... with your access to the portal. As you’ll see from the testimonial videos, the content continues to be relevant no matter what career stage you’re at – it’s as useful to a first-year law graduate as it is to a CEO looking to get onto Boards.

Is there a guarantee this will work for me?

There is the 30 day Doing Guarantee available to you, which means you need to “Do” the work.  

As much as we want to, we can’t force you to do the work. Some of the modules may push you out of your comfort zone, but this formula is tried and tested.  

Although we want to see everyone succeed in their careers, we can’t guarantee that you will do the work – so really, it’s up to you!  

There may be times when people will say, "I've got a lot going on. I'm really busy right now. I don't have time."  

And that's fine, but nothing's going to change, right?  

What you get out of this course is what you put in, if you do the work we can guarantee you will see a marked improvement in your career.

How does an online course work?

You receive your own unique login and password info. You can login 24/7 and study when it suits you.

What if the idea of an ONLINE course is scary? What if I’m not great with technology? 

This course is built specifically for the techno-phobes! It’s very practical and simple to acces, and you’ll have all the support you need in the membership area. You simply need to have a Wi-Fi enabled device and access to a printer – no further technology is required.

Is this program tax deductible?

Absolutley, this is a learning and development expense and we provide Australian GST receipts showing this. 

Progressing your career can't be achieved in isolation and without clear planning.  

The best leaders, at the top of their game continue to invest in their career development and now so can you too, at a fraction of the cost of hiring a Career Strategist or a Personal Branding Expert.  

What if the Path To Promotion could get you to pinpoint the exact role that would have you feeling fully fulfilled in life? How great would it be to not only enjoy every minute at work, but come home feeling enriched from your day? Would it be worth the investment?  

You spend 1/3 of your life at work.  

Why are you doing so without intention, direction or guidance?  

Join the Path To Promotion and finally plan your life and career with intention.