To climb the corporate ladder, raising your corporate profile is essential, yet this is often the part that makes most people very uncomfortable. In this seven-module course, you will learn the steps on how to develop your personal brand, which is essential for the advancement of your career and development as a leader.

Counts towards your CPD points for the year

Average lesson length less than 19minutes

You'll have full and lifetime access to the program today

Online delivery allows you the flexibility you need to study from anywhere

Flexible delivery ensures you can return to all lectures at a time that suits you!

Year round support from the Path To Promotion team


You are a leader looking to raise your corporate profile  

You are an aspiring leader looking to increase your ability to influence and have a practical impact  

You are ambitious and want your career to progress as quickly as conceivable

You understand the importance of having an excellent personal brand and strong corporate profile internally and externally and want a step by step guide on how to build the best one possible


Step-by-Step Video Tutorials with Workbooks.

This is extremely detailed content taught by an Executive Recruiter with almost two decades of experience placing CEO and Board roles, as well as one of Australia’s leading voices on personal brand, publicity and amplifying impact.  

You have lifetime access and can watch 24/7  


Progressing your career can't be achieved in isolation.

In this exclusive network, you'll find like-minded ambitious people to share your challenges and successes.


Developing your personal brand is essential both for your business and as a development of you as a leader in your industry.

Most personal brand modules focus on things like how you walk, talk and dress. This module is completely different as it focuses on the way that you conduct business, your customer service level, your following through on promises and how you are perceived in the organisation.

Your personal brand is about what people say about you when you are not in the room – and this module will help you take that to glowing reviews.

In this Module you will learn:  

• How to define your brand values, helping you to become clear on your brand strategy so that you can lead with integrity.

• The number 1 leadership requirement and how if you miss this, you will hold yourself back from career progression.  

• The key difference that will make you open up every single possibility that you want for your career.

This Module is one of our most popular modules. The ability to persuade and influence is critical at all stages of career development, becoming even more crucial the more senior you become.

In this Module you will learn:  

• The three factors that affect your ability to impact (hint, most people are focussing on the least impactful one

• The biggest barrier to successful communication and why it's damaging your ability to communicate.

• The #1 thing that all of the greatest leaders, politicians and speakers of the world do to influence with impact.  

Speaking in public or presenting to your colleagues or even just being heard at a meeting doesn't have to be anxiety-inducing. The most powerful and compelling speakers in the world have learned simple, structured cues that help them to fight the fear and deliver powerfully.

Fortunately, these are easy to learn and will change the way you feel about presenting forever.

In this Module you will learn:  

• How to overcome all of the most common fears that people have regarding presenting in public.  

• Invaluable tips and tricks on both content and delivery

•How to write and deliver highly effective presentations

Networking is a skill that becomes more important, the higher you rise up the corporate ladder. Most Board appointments don't get advertised – they happen through networks. If you aspire to be a great leader, having good connections is essential.

Often technical people (e.g. engineers etc.) will think that it's a skill that is not important, but in every business, people who can win work and build great relationships with customers and clients stand out.

In this Module you will learn:

• The best networking tips and tricks from 20 years of experience.

• How to get rid of that awkward feeling and make a great first impression.  

• The little-known strategies that will take you from feeling uncomfortable to networking like a professional.  This includes templates and scripts.

There's no point investing in networking if you don't do anything with it! This Module will teach you the best ways to manage your contacts list and be a great contributor to your industry.

In this Module you will learn:

How to best leverage your connections to help you to raise your corporate profile.

• How to manage a call cycle to increase your visibility in your industry.

• The templates that you need to make this easy and fun.

The importance of LinkedIn in your career profile-raising can't be overlooked. Social Media is here to stay, and in the professional world, LinkedIn is number one.

This professional networking site allows you to interact with your connections, find new networks, research companies and use your connections for introductions.

In this Module you will learn:

How to create a great LinkedIn profile with templates for you to use. 

• A step by step guided tutorial with all the behind the scenes tips to optimise your profile.

• How to make your profile stand out.

This Module is all about taking your LinkedIn from good to GREAT.

In this Module you will learn:

The tips and tricks to help you reach ALL STAR status

• The steps you need to take to help you in your performance review and career progression plan. 

• How to make your profile attractive to potential clients.



From CEO to Board appointments, General Managers, Project Directors and every placement in between, Ineke McMahon is one of the country’s most recognised and established Executive Recruiters and Career Strategists with a career spanning two decades. Ineke’s experience ranges from working with globally recognised Fortune 500 companies, privately owned businesses, as well as State and Local Governments. Ineke’s personal network is the who’s who of Queensland’s business executives, including heads of government departments, Queensland’s most prosperous business people, Australia’s most successful property fund heads and senior executives across a range of industries. Ineke has also headed up large projects such as leading a team to recruit 13 Chairman and 60 Board members for Queensland Health’s hospital and health services. A renowned Keynote speaker, Ineke is often selected to keynote at major industry events including Property Council of Australia, National Association of Women in Construction and private organisational functions such as Lend Lease and CBRE.


Civil Engineer, serial entreprenuer, motivational speaker, and global educator.

Amber has been recognised with her appointment to the board of the inaugural Mercedes Benz Fashion Festival, was selected to discuss ‘Innovation in Fashion’ with the Australian Government’s Parliamentary Secretary for Trade.

Ambers appointments include the Fashion Editor for Australian Women’s Health and Fitness Magazine, the resident stylist for Australia’s largest media network, Southern Cross Austereo, and the resident fashion presenter on Foxtel’s Fashion TV.

Through her successful and innovative online E-learning platform, Amber now teaches the power of personal branding, presentation and publicity whilst captivating her 80,000 global audience with her magnetic personality.


It’s difficult to get good straight forward on the ground advice from people who are so highly regarded. It’s proven to be a really, really good investment. The course benefits people just starting out and also those wanting to reach Board positions.  

JUDE MANNIX Property Economist AAPI

The program has a very methodical approach to think about the logical and practical steps needed to be taken to achieve my career goals. It’s a small investment of your time that will pay dividends both financially and personally.  

MIKE BAUER Senior Development Manager at Aura Holdings

At the start of my career, I now have an advantage over most in that I’ve been able to develop clear focus and direction on both short and long term career goals. Ineke is so inspiring, she really believes in you and encourages you to set and achieve big career goals.  

HANNAH GOODMAN Solicitor at Enyo Lawyers

The course provided a structure for my thinking, which I probably wouldn't have had otherwise. I was hoping to clarify in my own mind what I am actually aiming for, and I now have.

MAURICE GANNON Conservation Planning Officer

PAUL MCDONNEL Director, Property

MIKE BAUER Senior Development Manager at Aura Holdings

HANNAH GOODMAN Solicitor at Enyo Lawyers

JUDE MANNIX Property Economist AAPI

MARTIN KNELL Head of Business at Good Start Early Learning Centre

Put your mind at rest with our Money Back Guarantee.

This is a 100% risk-free investment.

With 40 years of combined experience we know that the strategies you’ll learn in this program work and that they have the power to transform your career. 

That’s why we proudly offer a 30-day money-back guarantee. 

This is a 'Do The Work' guarantee: after all learning is a two-way street.

You will need to complete the homework for Modules 1 and 2 and submit them to Ineke for review. You will need to include all of your Workbooks for both of these Modules.  

We offer this guarantee because we have complete faith in the content, and know that if you commit to doing the work, taking action, and allowing the group to support you, then you will get the results promised.


When does the course start and finish?

The course starts as soon as you enrol. Our courses are all completely self-paced – so you can complete them in your own time.

How long do I have access to the content?

You have access to the recordings and the materials for the lifetime of the program.

How much time will this take?

You can expect to commit between four and ten hours to this course, depending on how quickly you move through the material.  However, the work is self paced – so some people might get through the work a lot quicker. You have lifetime access, and can work on this 24-7, so it will work around you and your schedule.

How quickly will I see a return on my investment?

This is a really good question. This all depends on how well you implement the advice and learnings in this course. One promotion or one salary raise will see a significant increase in your earning capacity and at savings at retirement. 

What happens after the 8 weeks?

You have access to the content for the lifetime of the program. You'll be able to keep revisiting the training in the future and receive any updated content.... with your access to the portal. As you’ll see from the testimonial videos, the content continues to be relevant no matter what career stage you’re at – it’s as useful to a first-year law graduate as it is to a CEO looking to get onto Boards.

Is there a guarantee this will work for me?

There is the 30 day Doing Guarantee available to you, which means you need to “Do” the work.  

As much as we want to, we can’t force you to do the work. Some of the modules may push you out of your comfort zone, but this formula is tried and tested.  

Although we want to see everyone succeed in their careers, we can’t guarantee that you will do the work – so really, it’s up to you!  

There may be times when people will say, "I've got a lot going on. I'm really busy right now. I don't have time."  

And that's fine, but nothing's going to change, right?  

What you get out of this course is what you put in, if you do the work we can guarantee you will see a marked improvement in your career.

How does an online course work?

You receive your own unique login and password info. You can login 24/7 and study when it suits you. 

What if the idea of an ONLINE course is scary? What if I’m not great with technology? 

This course is built specifically for the techno-phobes! It’s very practical and simple to acces, and you’ll have all the support you need in the membership area. You simply need to have a Wi-Fi enabled device and access to a printer – no further technology is required.

Is this program tax deductible?

Absolutley, this is a learning and development expense and we provide Australian GST receipts showing this. 

Progressing your career can't be achieved in isolation and without clear planning.  

The best leaders, at the top of their game continue to invest in their career development and now so can you too, at a fraction of the cost of hiring a Career Strategist or a Personal Branding Expert.  

What if the Path To Promotion could get you to pinpoint the exact role that would have you feeling fully fulfilled in life? How great would it be to not only enjoy every minute at work, but come home feeling enriched from your day? Would it be worth the investment?  

You spend 1/3 of your life at work.  

Why are you doing so without intention, direction or guidance?  

Join the Path To Promotion and finally plan your life and career with intention.